Frequently Asked Questions

Are you an SEO expert?

Search engine optimization has always been a moving target. I don’t expect that to change anytime soon. It’s also an often misunderstood topic that means different things to different people, but here's my short answer of what I offer in the way of SEO.

I provide keyword-rich, sales-effective copy for websites along with important guidance on how to use hyperlinks and structure web pages for the highest possible placement on search engine result pages (SERPs). My copy can position you well to be found online and to sell to those who find you.

I encourage you to read more about me to see why I’m uniquely qualified to write highly effective SEO copy. If you’re looking for someone who can provide ongoing link building campaigns and other high end SEO-specific services I can also direct you to companies which specialize in those services.

Do you write all your own copy or outsource your work?

On rare occasion I outsource the writing of articles and other “light” content to competent writers I trust during especially busy periods, but any outsourced copy is always personally edited by me before being sent to a client. In other words, you can rest assured you’ll always receive my best work.

Do you work with long-distance clients?

Yes - all the time! In fact, I rarely meet my clients face to face outside of industry events. Phone, email and Skype are all we need for virtually any project.

What programs do you use? / How do you deliver copy?

I write copy in Microsoft Word and deliver copy via email attachment in either Microsoft Word or Adobe PDF file format.

How much turnaround time should we allow for our project?

That depends on the size of your project and the projects and events on my schedule. However, we will determine a firm deadline, or series of deadlines for larger projects, that we can both agree to before kicking off any new project.

I need it faster... Is there a charge for "rush" jobs?

Yes. You want the absolute best copy for your money and I want to provide it. When you compress the creative cycle the results can suffer. So a 20% surcharge for all rush jobs applies to discourage you from shooting your copy in the foot and lowering your marketing campaign's success rate.

UPDATE: Due to high demand from numerous clients, rush projects may not be accepted. Please contact me as far in advance as possible before your project's due date to ensure you can get on my schedule.

Do you work on retainer?

I do work on retainer, but can only consider a retainer arrangement with a select few clients at any given time. Deadlines are as important to me as they are to you so the time demands imposed by a retainer are a major consideration. I recommend a trial project or two before considering a retainer.

How many revisions do you offer?

Revisions are included in every copywriting project at no extra cost according to our project agreement. However, I pride myself on delivering strong and polished copy from the first draft and find my clients typically accept my first draft with minimal or no changes.

Do you ever write direct mail or other forms of offline copy?

Absolutely. While my primary focus these days is on web and email marketing, a mixed-campaign combining both online and offline marketing can be a surprisingly powerful way to increase sales in today's online world. We can discuss offline copy options when we talk.

Can you also write ________ for us?

Chances are... yes. The best time to ask is at the beginning of your project so we can explore package savings by combining multiple pieces of copy into a single quote.

Do you write copy for any other kinds of businesses?

My focus is on writing copy for the preparedness and survival industries, but variety is the spice of life. I’ve written copy for clients from numerous industries: natural health, information publishing, legal, high tech, home improvement, financial, non-profit, business coaching, transportation, and have even updated website copy for an old-fashioned country store.

If you need help with a project in an area different than preparedness and survival give me a call anyhow. If I can help, great. If not, I can almost definitely point you to someone who can.

Do you offer video script writing services?

Video is yet another powerful tool in the marketing toolbox to capture your target audience’s attention and make a compelling case to spend their hard-earned bucks with you. I can help you adapt an existing sales page to video or even write a complete video script from scratch including cues, embedded music scores, sound effects and videos (such as testimonials), and even assist with actor selection when needed.

Do you offer design services?

I can draw stick figures, kind of. Fortunately, I married a phenomenal, award-winning commercial artist who takes on select clients as time permits. While she can design just about anything for the web or print (and has designed everything from business cards to websites to entire convention themes), she specializes in layout and design for books, magazines, and special reports. So if you're looking for design help let me know.

Can you help with website hosting, bulk email, and other online marketing services?

Indirectly, yes. While I focus on providing copy that sells, I also know you need that copy delivered effectively. I’ve helped my clients deliver their top selling copy for years so if you need a service provider recommendation let me know.

I'm still not sure...

I understand. Anyone can slap up a website and pretend to be the best thing since sliced bread. So don't take my word for it. Take my clients' success stories instead.

What if I have a question you didn’t answer?

No problem! Just ask by giving me a call or dropping me an email. You'll always find my current contact information on the Contact page.